Esther Boutique is a popular online women's clothing store based in Sydney, Australia. Esther Boutique was founded by Talita Estelle in 2004 with the vision of providing women with a fun and effortless shopping experience from the comfort of their own home.

Intelliscale had been assisting Esther Boutique with the management of their previous website by making minor improvements and updates where needed when we received the project of starting a new website. The existing site was starting to look outdated among it's competitors and a new design was needed to keep the site usable and looking relevant.